International Marketing -Situational analysis, Marks and Spencer Essay

International Marketing -Situational analysis, Marks and Spencer FRANCE - Essay Example In France, the cultural influence as it affects consumer behavior is a function of the coverage in competition is within the primary shopping districts. Indeed, the level of rents and exposure to the high class, innovator consumers within the elite shopping districts is where retailers such as the Gap provide the largest and most targeted competition to M&S. In cities such as Lyon and Paris, the concentration of competition within the shopping districts has provided M&S with exposure to the consumer at the expense of a high degree of market competition. The particular taste of the French market is determined by benchmark research against competitor lines of clothing regarding differences between style and texture from market to market as well as market research including focus groups to better obtain an understanding of the changes in consumer choice. â€Å"M&S needs to carry out intense market research to identify the customers’ needs for styles and products. M&S must develop an effective customer opinion and feedback system, preferably through the internet, being more convenient.† (Docshare.com, 2009) Best, D.B. (2010), On the money: M&S "ahead of competition" in food, says Rose. Available from: http://www.just-food.com/analysis/ms-ahead-of-competition-in-food-says-rose_id111147.aspx [Accessed: October 22, 2011]. (2009),  Exploring Corporate Strategy in Marks & Spencer. Available from: http://www.google.com/search?sclient=psy-ab&hl=en&site=&source=hp&q=M%26S+France%2C+competitors&btnK=Google+Search#sclient=psy-ab&hl=en&source=hp&q=M%26S+France%2C+france%2C+market+segmentation&pbx=1&oq=M%26S+France%2C+france%2C+market+segmentation&aq=f&aqi=q-w1&aql=1&gs_sm=e&gs_upl=3807l9417l0l9580l33l23l1l0l0l2l1395l12673l4-3.14.1.2l21l0&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=b571422ac7922aeb&biw=1600&bih=799 [Accessed: October 22, 2011]. Moore, C. M., Doherty, A. M., & Doyle, S. A. (2010). Flagship stores as a market entry method: The

The global issues of healthcare management Research Paper

The global issues of healthcare management - Research Paper Example The advent of new client technology is bringing in even more issues or reintroducing older ones to the fore. This disruptive technology enhances better patient power. The most supple and advanced health economies have the change to revolutionize the manner in which care is delivered, and in doing this, in order to change their societies (Hall, 2011). This article outlines issues that face the global healthcare management, as well as some of the trends that scholars think greatly impact healthcare for the better or maybe worse. Among the global challenges that affect healthcare include: (1) rising costs, (2) changing demographics, (3) filling the resource gap, (4) easy access, (5) focus on quality and (6) becoming customer-driven. Spending on healthcare basically invariably increases faster compared to GDP. Its growth rate has surpassed that of GDP ever since national record keeping started. In addition, economic recession and spending closely related (Kongstvedt, 2013). Experts claim that we can see the growth rate of healthcare spending in continents such as Europe and Asia outshine the GDP growth considerable during these financially challenging times. Macroeconomic aspects such as aging populaces or inadequate public funding among others are challenging both providers and receivers or healthcare (Kongstvedt, 2013). Penetration and adoption rates of clinical information systems differ greatly. In reality, the number, as well as size of buyers, differs from nation to nation, plus it is not vitally reliant on the size of the nation, but instead on the healthcare system structure. In addition, people’s purchasing behavior is changing towards a more coordinated and joint purchasing from what researchers have seen in the past (Kongstvedt, 2013). There is rising demand on the healthcare delivery institutions, and this is occurring in every nations. Peoples’ immortality rates have increased all